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Jaguar Land Rover has unveiled its new company identification at this time, as a part of its transfer to a Home of Manufacturers organisation.
The brand new model identification aspires to take away ambiguity and produce to the fore the distinctive DNA of every of JLR’s manufacturers – Vary Rover, Defender, Discovery and Jaguar – in addition to speed up the supply of the corporate’s imaginative and prescient to be Proud Creators of Trendy Luxurious.
JLR reaffirmed at this time that the Land Rover model will stay a key a part of the corporate’s DNA. Land Rover continues as a world-renowned and necessary heritage mark, remaining on autos, web sites, social media and retail websites, underpinning the world-class Vary Rover, Defender and Discovery manufacturers.
At this time is an thrilling day as we unveil a brand new identification for our firm as a part of our Home of Manufacturers method. I’m assured this completely illustrates JLR’s ambition within the trendy luxurious house.
ADRIAN MARDELL, JLR CEO
That is the following chapter of our Reimagine journey to turn out to be a really trendy luxurious enterprise. The brand new JLR identification will carry readability to our purchasers and act as a unifier for our 4 distinct British manufacturers.”
PROFESSOR GERRY MCGOVERN OBE, JLR’S CHIEF CREATIVE OFFICER
The artistic course of behind the brand new identification targeted on magnificence, modernity and a forward-thinking essence to exhibit the path and ambition of the corporate. The descending j aspires so as to add magnificence, whereas the lighter weight of the logo illustrates the step change to refinement and modernity.
JLR reaffirmed at this time that the Land Rover model will stay a key a part of the corporate’s DNA. Land Rover continues as a world-renowned and necessary heritage mark, remaining on autos, web sites, social media and retail websites, underpinning the world-class Vary Rover, Defender and Discovery manufacturers.
SOURCE: JLR
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