New Lancia Ypsilon unveiled at present


As we speak, with the presentation of the New Lancia Ypsilon, the brand new period of Lancia begins

New Lancia Ypsilon Unveiled Today

“With New Lancia Ypsilon, the primary automobile of the brand new period of the model, we’re relaunching, beginning once more from Italy. Its design is impressed by the model wonderful previous, now reinterpreted in a contemporary manner. The mannequin represents the last word expression of onboard consolation and design, featured by category-leading expertise and connectivity but at all times easy and intuitive, in excellent Lancia model. This end result was additionally achieved because of the collaboration with Cassina, that along with our Centro Stile in Turin designed a real lounge, impressed by the welcoming Italian properties” said Luca Napolitano, CEO of the Lancia model.


NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA – out there in Italy in 1906 licensed and numbered models as a tribute to the 12 months Lancia was based – cements the bond between two excellent manufacturers of their respective sectors: automotive and inside design. It represents the subsequent steps in a journey that started with the interiors of the Lancia Pu+Ra HPE idea automobile: the 2 manufacturers are linked by shared values corresponding to a vocation for analysis and innovation, respect for his or her previous and custom, in addition to consideration to environmental points.

Combining custom and innovation consistent with the model’s pure and radical design language, New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the primary automobile impressed by the world of Italian furnishings. It epitomizes design, consolation, and onboard well-being.

The mannequin displays the utmost consideration to each stylistic element, from the number of the supplies to the selection of colours: blue is used as the enduring hue of Lancia custom, showing each contained in the automobile and out.

A comfortable blue velvet in 100% recycled yarn envelops the seats with “cannelloni” sample and double stitching, with the identical shade echoed within the accents on the door panels and dashboard creating a sublime and coordinated inside area.

Lancia blue additionally options within the mannequin’s distinctive, elegant, and up to date bodywork: it blends in with the black of the alloy wheels and their darkish dressing, leading to a refined and uniform visible impression, with no chrome plating.

One other of the best hallmarks of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the Cassina multifunctional “tavolino”, a brand new design aspect manufactured from bio-based plastic that emphasizes the model’s manufacturing expertise. It’s the first “tavolino” seen inside a automobile, utilized by Lancia to create a welcoming and hospitable area consistent with its historic values. The passenger compartment due to this fact turns into an genuine ‘lounge,’ to ensure the consolation typical of Italian properties: a harmonious and chic area.

The Italian spirit, consolation and reinterpretation of custom are among the many values which have guided the 2 manufacturers on this journey of collaboration, the place reinterpretation of custom means redesigning the Lancia custom utilizing progressive recycled and recyclable supplies, as in the primary parts within the recreation of a ‘lounge.’  One instance is the brand new use of a historic and iconic materials corresponding to “Panno” Lancia, now given a brand new identification by way of a up to date materials: velvet, used within the seats and their backrests with a “cannelloni” sample. The remainder of the construction is manufactured from recycled PVC. Electrical, massaging, and heated seats make them veritable armchairs to maximise in-car well-being, additionally ensured by the nice acoustic consolation.

Powered by a 100% electrical motor, the mannequin gives a variety of as much as 403* km within the WLTP mixed cycle, with quick charging to extend the automobile’s battery stage from 20 to 80% in simply 24 minutes, or sufficient for 100 km in 10 minutes. The New Lancia Ypsilon is supported by Free2move Cost, an entire and built-in 360° ecosystem that goals to supply uninterrupted automobile charging and vitality administration, to meet all buyer necessities at house or on the highway.

The New Lancia Ypsilon reinterprets with a contemporary twist the historic entrance grille, now revisited utilizing three rays of sunshine. It additionally highlights the Lancia lettering on all future fashions, the enduring spherical LED taillights – impressed by the legendary Lancia Stratos, the progressive S.A.L.A. (Sound Air Gentle Augmentation) infotainment system, a pillar of Lancia’s easy expertise, along with Stage 2 autonomous driving, to journey out of city extra safely and with a simplified in-car expertise.

The New Lancia Ypsilon is a great metropolis automobile. The parking help system makes the automobile simpler to drive and maneuver within the metropolis, courtesy of cameras and entrance and rear sensors that facilitate parking. The 2 10.25” screens (instrument cluster and digital radio) clearly show driver info and may be personalized by way of each structure and colours. The tech specs are accomplished by the keyless entry and begin system and, for many who can’t tear themselves away from their private machine, a wi-fi cellphone charger and Bluetooth Android Auto/Apple CarPlay.
The New Lancia Ypsilon represents step one within the Renaissance of the model, whose clear and impressive electrification technique is continuing consistent with the Stellantis “Dare Ahead” strategic plan.

Lancia and Cassina, Two Excellent Italian Manufacturers

The brand new Lancia Ypsilon is the primary automobile of the model’s new period and completely embodies Lancia’s new strategy and new modus operandi.

The partnership between Lancia and Cassina takes the type of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA, whereby each manufacturers – excellent of their respective fields – proceed the journey they launched into with the interiors of the Lancia Pu+Ra HPE idea automobile.

Combining custom and innovation consistent with the model’s pure and radical design language, New LANCIA YPSILON EDIZIONE LIMITATA CASSINA epitomizes design, consolation, and onboard well-being, made potential by the collaboration with Cassina – an excellent Italian model within the discipline of high-end furnishings, mirrored within the consideration to the stylistic particulars and the selection of supplies and colours.

The shared journey between Lancia and Cassina is impressed by “The Cassina Perspective”, i.e. the corporate imaginative and prescient of mixing essentially the most progressive merchandise with icons of modernity to create welcoming environments, based on a novel code of excellence in design.

The image of this collaboration and the hallmark of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the Cassina multifunctional “tavolino”, a brand new design aspect that underlines the model’s manufacturing expertise. It’s the first “tavolino” seen inside a automobile, utilized by Lancia to create a hospitable and welcoming area consistent with its historic values. The “tavolino”, manufactured from bio-based plastic with saddle-leather upholstery, epitomizes craftsmanship.

The multifunctional “tavolino” desk additionally makes the automobile’s passenger compartment an genuine ‘lounge,’ to ensure the consolation typical of Italian properties: an area to be skilled in a harmonious and chic synthesis.

The values which have guided the 2 manufacturers on this journey are the Italian spirit, a style for the enduring, innovation, analysis, and respect for custom, in addition to consideration to environmental points. Respect for custom means redesigning Lancia custom utilizing progressive recycled and recyclable supplies, as in the primary parts within the recreation of a ‘lounge,’ produced based on processes aiming in the direction of larger sustainability. One instance is the brand new use of a historic and iconic materials corresponding to Lancia material, now given a brand new identification by way of a up to date materials: the seats and backrests function a ribbed weave and double-stitched velvet in 100% recycled yarn, a traditionally iconic shade for each Lancia and Cassina, with the remainder of the seat construction in recycled PVC. The identical blue can also be echoed within the dashboard and in accents on the door panels and dashboard, creating a sublime and coordinated inside.

New Design Language for the Bodywork

The brand new Lancia Ypsilon is the primary manufacturing automobile to use Lancia Pu+Ra Design (the identify a mixture of ‘pure’ and ‘radical’), the one-of-a-kind Lancia design language destined to final over time. Emphasizing the mix of custom and innovation, the mannequin brings the model into the brand new period utilizing vocabulary untypical for the automotive business: the volumes are created by superimposing successive layers, including and intersecting fundamental and iconic shapes. The bodywork options the comfortable, elegant pure, and sensual shapes of the Aurelia and Flaminia, mixed with essentially the most fashionable expressions of radicalism impressed by the model’s sporting historical past, embodied by the famend Stratos and Delta, and by the language of structure, furnishings, and style.
The reference to the model’s most brutal soul emerges clearly within the automobile’s rear, which options the best lighting system within the phase by way of expertise and extent. New Lancia Ypsilon consists of iconic spherical full-LED headlights, recalling the unforgettable Lancia Stratos, a legendary mannequin on the earth of rallying. The 2 headlights now comprise a brand new design aspect, the letter Y, an excessive symbolic synthesis organized horizontally inside the circumferences, framing the brand new Lancia lettering. The Y is made with a brushed stainless-steel end, marked out by the unique font impressed by one of many excellent Italian industries most carefully linked to the model’s historical past, style, the hallmark of the model’s future to extend its enchantment and fixed contemporaneity.

A great dialog between purity and radicalism, additionally emphasised by the Ypsilon lettering that seems on the rear, the ‘handwritten’ characters are impressed by iconic and historic Lancia vehicles that symbolized purity, such because the Fulvia, Flavia and Flaminia.

The brand new lettering additionally options on the shiny black entrance, impressed by the Lancia Beta Montecarlo. The Lancia inscription stands out above a contemporary reinterpretation of the historic grille, the ‘chalice’, taken ahead into the long run by the futuristic three rays of LED gentle that make it iconic, memorable, and recognizable from afar, each day and evening. This double signature of ‘chalice lettering’ is because of seem on the entrance of all three of the model’s new fashions: a ‘chalice of sunshine’ that just about embraces the model identify and clearly marks Lancia’s new identification because it enters the electrical period.

One other function is the refinement of the brand new emblem, a Progressive Traditional aspect marking the model’s entry into electrical mobility, remodeling all of the hallmarks of the historic model – the steering wheel, flag, defend, lance, and inscription – in a reinterpretation with a contemporary twist to drive them forward into the long run. All these constituent parts of the model symbolize Lancia’s the Aristocracy and heritage, simplified by way of traces and shapes, and positioned in a brand new stability that expresses innovation, premium positioning, and the Italian spirit, with a contact of eclecticism added by the asymmetrical lance.

Easy Expertise for a Finest-in-Class Metropolis Automobile

The New Lancia Ypsilon is a great metropolis automobile that stands out within the city surroundings for its ease of driving, dealing with, and collection of best-in-class options. Certainly, the New Lancia Ypsilon embodies the model’s imaginative and prescient by way of expertise and infotainment. Lancia expertise is user-friendly, easy, and intuitive, to facilitate the shopper in-car expertise, welcoming them in and making them “really feel at house”, wherever they’re.

The pillar of this idea is S.A.L.A., a digital and clever interface that features the important parameters to create a cushty driving expertise, in excellent Lancia model. In Italian, SALA means ‘lounge’, however on this case it stands for Sound Air Gentle Augmentation, an infotainment system that brings collectively the audio, local weather management and lighting features. The motive force and passengers can due to this fact regulate the inside surroundings on the mere contact of a button.

The automobile’s audio system was specifically created by a Lancia sound designer. The air con system is fitted with a high-efficiency filter that may take away as much as 99% of dangerous particles, for a more healthy and extra comfy passenger compartment. The in-car lighting may be absolutely personalized by merely tapping the show, to create an unique environment together with the ambient lighting operate.

The S.A.L.A. system means the New Lancia Ypsilon ‘lounge’ can adapt to the temper on the time, instantly altering the music, air, and light-weight contained in the passenger compartment.

And the ‘lounge’ can also be expressed by way of different in-car parts, such because the adjustable, massaging, and heated electrical seats, changed into veritable armchairs with a ribbed weave, with the seat and backrests in blue velvet in 100% recycled yarn. All that is made much more partaking by the nice acoustic consolation of the passenger compartment, to maximise in-car well-being.

The expertise aboard the New Lancia Ypsilon is made much more enjoyable by its big selection of kit. The standout options are the keyless entry and begin system and parking help, the perfect normal spec within the phase, consisting of cameras with a 180° view and entrance and rear sensors to facilitate maneuvers and a twin display, the biggest show within the class with a complete diagonal of 20.5”, and a ten.25” digital instrument panel/radio that may be personalized by way of each structure and colours.

S.A.L.A. additionally comes with Bluetooth Apple CarPlay and Android Auto as normal, a wi-fi cellphone charger, and three USB-C ports, for many who can’t tear themselves away from their private machine. The infotainment system is complemented by S.A.L.A. HUB, the digital assistant that improves the connection between automobile and driver, emphasizing the high-tech nature of the automobile. Lastly, to finish the driving expertise, the New Lancia Ypsilon is the one mannequin within the phase with Stage 2 Autonomous Driving as normal, to journey out of city in larger security and to simplify the driving expertise, so Lancia clients can absolutely benefit from the in-car surroundings. Stage 2 Autonomous Driving routinely adjusts cruising velocity and trajectory, utilizing Adaptive Cruise Management and Lane Centering. Stage 2 Autonomous Driving, which may be activated between 30 and 150 km/h, consists of Visitors Jam Help with Cease&Go operate, to restart the automobile routinely when caught in site visitors, for a extra comfy drive.

New Lancia Ypsilon: First Automobile of the Model’s New Period

In its full-electric model, the New Lancia Ypsilon is the model’s first 100% electrical automobile. The mannequin represents entry into the period of electrical mobility, embodying its imaginative and prescient by way of vary, charging time and effectivity for market-leading efficiency.

With a 156-hp/115-kW energy unit and a 51-kWh battery, making it best-in-class within the premium hatchback B-segment, the New Ypsilon boasts a variety of as much as 403* km within the WLTP mixed cycle, with quick charging in 24 minutes (from 20% to 80%) or sufficient for 100 km in 10 minutes. The automobile’s gasoline consumption stands between 14.3 and 14.6 kWh per 100 km.

Lancia’s clear and impressive electrification technique consists of the launch of three new fashions, one each different 12 months. New Lancia Ypsilon is launching within the BEV model, powered by a full-electric powertrain. According to the Stellantis “Dare Ahead” strategic plan, from 2026 Lancia will solely be launching 100% electrical fashions.

Simple Charging Anytime, Anyplace, Courtesy of Free2move Cost

New Lancia Ypsilon is supported by Free2move Cost, an entire and built-in 360° ecosystem for tailored charging and vitality administration, accessible to all Lancia clients.
Lancia’s aggressive options simplify the charging course of at house and on the highway, for the perfect expertise aboard an electrical automobile.

Free2move Cost Residence supplies non-public clients with assist for the set up, financing, and guarantee of house charging techniques, in addition to different energy-related {hardware} and providers.

Free2move Cost Go ensures entry anyplace, anytime to the broadest and greatest maintained community of public charging factors.

This modular construction allows Free2move Cost’s promise of e-ABC, “simple to All the time Be Charged” to take form. Maintaining absolutely charged always is straightforward because of an built-in system of {hardware}, software program, and charging providers that meet all of the wants of EV clients, anyplace and anytime.

The system can also be structured to grasp consumer wants and optimize total vitality administration, leading to a decrease complete value of use and maximizing environmental advantages.

Free2move Cost due to this fact contributes to reaching the objectives set out within the Stellantis “Dare Ahead” strategic plan, together with 100% battery electrical automobiles in Europe by 2030.

New Lancia Ypsilon: Model and Innovation for a New Viewers

New Lancia Ypsilon, the whole Stellantis Group’s first hatchback within the premium B-segment, demonstrates the centrality of buyer consolation in its much more spacious passenger compartment: the automobile is longer, wider, and fitted with 17” alloy wheels, bigger than the earlier Ypsilon’s. All these specs give the automobile a sublime and futuristic connotation.

The mannequin has been revolutionized in comparison with the way it was, reflecting the traits of the target market it’s designed for: New Lancia Ypsilon’s meant clients are youthful, in an age vary between 40 and 45. Their profile can also be oriented in the direction of model and technological innovation, consideration to environmental points, and sensitivity to the most recent tendencies. The automobile thus turns into an expression of the goal clients themselves, a nifty projection of the city and lively life-style they undertake.


The unique New LANCIA YPSILON EDIZIONE LIMITATA CASSINA model can be out there with a monetary provide in collaboration with Stellantis Monetary Companies: a down cost of €9,800 together with a authorities eco-incentive to commerce in a automobile as much as EU4; month-to-month installments of €200 for 35 months that embrace the “Simple Wallbox” house charging answer, made potential by the assist providers supplied by Free2Move Cost; and a 3-year/30,000-km guarantee. Nominal annual rate of interest 4.99%, APR 6.76%. Financing legitimate for 3 years, after which clients can optionally hold the automobile by paying the rest of €22,854 or can alternatively return or exchange the automobile on the finish of the contractual interval. Supply legitimate till February 29, 2024.

The brand new communications marketing campaign

The communications marketing campaign tells the story of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA by way of Italian model, onboard consolation, easy and intuitive expertise, and design cues, similar to these present in an impressive Italian house. The narrative performs out in a long-distance cellphone dialog between Milan, the place the lead actor travels by way of the streets of town heart aboard the silent electrical automobile, and the house of the main actress on the shores of a surprising Italian lake.

The person describes a sublime, vivid surroundings, that includes Italian designer furnishings with a really excessive stage of technological content material, suggesting he’s referring to his own residence. In the meantime, the girl strikes round in a classy, Cassina-furnished surroundings, overlooking a ravishing Italian panorama.

Visually, the 2 most important roles are accompanied by an alternation of iconic photos of typical Italian landscapes, with a gradual concentrate on the automobile’s particulars, revealed little by little.

The paradox is just clarified within the finale, when the lead actor arrives on the girl’s house, solely to search out that she has gone out. Really, she has left the villa within the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA, and says she is “at his place.”

Out there in digital, print, and show codecs, the communications marketing campaign was conceived by the inventive company 777, led by director Martin Werner, for the Film Magic manufacturing home.
Media planning is dealt with by Starcom, with social media handled by Publicis Sapient.

New Company Identification for a Revamped Supplier Community in Italy

Italy has at all times been Lancia’s stomping floor and the model needs to relaunch proper right here, with a brand new and devoted distribution community. The variety of sellers has been decreased from 230 to 160, 100 of which have already been absolutely renovated. The rest can be completed within the first few months of this 12 months, for the launch of the New Lancia Ypsilon.

Lancia showrooms function the brand new Company Identification, reflecting the 4 pillars underpinning Lancia’s strategic plan: high quality, electrification, sustainability, and an progressive gross sales mannequin.
The brand new shops turn out to be veritable boutiques, that includes a transparent and harmonious architectural language and a sublime Italian marble signpost as their most important identifiers.

The identical subtle model can be discovered contained in the showrooms, the place all of the furnishings are the results of a meticulous strategy of choice, serving as proof of Lancia’s consideration to element and providing an genuine feeling of nice magnificence and a heat welcome, typical of the lounge in an Italian house. Using prestigious supplies and the alternation of sunshine and shade are enhanced by the presence of Cassina furnishings.

Each Lancia vendor prepared with the brand new Company Identification is now generally known as “Casa Lancia”: as in each Italian house, the whole lot is able to welcome clients in and provide them an expertise of magnificence, design, and the Italian spirit. These new devoted Lancia areas will make it potential to get pleasure from a brand new, more and more unique buy expertise. The intention is to welcome clients in, with the heat and hospitality of an Italian premium model.

As in a sublime Italian house, customers are welcomed right into a devoted reception space generally known as SALA, the center of the Lancia showroom the place they will discover one of many model’s consultants at their service. Surrounded by rigorously chosen Cassina furnishings, clients can uncover the world of Lancia and configure the automobile they like, with the help of a devoted Lancia professional.

The distinctive welcome and care supplied by the revamped Lancia gross sales pressure is the results of a strategy of progressive union and loyalty of the Lancia neighborhood, primarily based on 4 ideas: consideration to element, the flexibility to anticipate buyer wants, premium service supplied all through the shopper journey and fixed consideration to buyer suggestions.

New Lancia Neighborhood for Licensed Premium Coaching

A vital issue within the model’s Renaissance journey is Casa Lancia, a neighborhood devoted to the 240 devoted and licensed Italian Lancia retailers, inaugurated in July 2023, and immediately managed by the model’s CEO Luca Napolitano.

Casa Lancia was based with the clear goal of making a direct and genuine hyperlink inside the neighborhood, the place each retailer can ask questions, touch upon information, provide their opinion, enter discussions with the whole crew, and discover totally different subjects, certain of receiving a response inside 72 hours!

The channel is a part of a broader strategy of renewal of the gross sales pressure, made up of devoted and licensed Lancia salespeople. The assorted ranges of coaching actions start with a three-level course working for 15 months, consisting of fifty modules with a complete of 13,000 coaching hours, as a result of finish in September 2024. The intention is to make the position of the dealership salesperson much more central, as the primary interface with the tip buyer, and to ensure a premium and immersive purchasing expertise, each on-line and offline: an important step on the trail in the direction of the model’s premium positioning.

Lancia Return to Europe

New Lancia Ypsilon marks the model’s return to Europe, by giving form to its strategy of internationalization and continuing with its sturdy, formidable roadmap consistent with the Stellantis “Dare Ahead” strategic plan, the aim of which is to make Lancia a fascinating, revered, and credible model.

From the primary half of 2024, Lancia will enter Europe with a community of over 70 new sellers in the identical variety of main cities, the place the model’s future clients are primarily based. The primary markets to become involved, in mid-2024, can be Belgium and the Netherlands, adopted by France and Spain, then Germany in 2025.

Three standards have guided the number of international locations.

The primary is love and fervour for “Made in Italy” merchandise, with Spain, Belgium, and France atop the rankings. The second criterion is the quantity of on-line gross sales, with the Netherlands on the entrance. The third criterion is the scale of the premium B-segment, the place Spain, France, and Belgium make up the highest 5.

All these international locations are traditionally linked to the enchantment of the Italian spirit and the Lancia model, which has at all times been highly regarded, partly because of the numerous iconic fashions which have seduced actors, devoted followers of style and Italian magnificence, and motorsport lovers.

The primary two international locations the place Lancia can be returning are Belgium, with 10 sellers and 13 after-sales service factors, and the Netherlands, with six sellers and the identical variety of after-sales service facilities.
Spain and France will comply with later. Spain, the third largest European market within the premium A- and B-segments, is a rustic the place nice consideration is paid to Italian magnificence by way of design and magnificence, values similar to the nation’s tradition. Lancia’s return to Spain is due to this fact a extremely anticipated occasion and, between 2024 and 2025, 16 sellers can be appointed in main Spanish cities.

The identical ardour for magnificence and a style for the enduring that surrounds the Lancia model may be present in France, the place there are seven official Lancia Golf equipment and there can be 20 sellers and 80 after-sales service factors, able to welcome the arrival of the New Lancia Ypsilon.

And eventually, Germany, with its robust bond with the world of rallying, dominated by Lancia for a few years with German drivers contributing to the model’s unbeatable efficiency, aboard iconic vehicles such because the Delta, 037, and Stratos. Initially, the legendary Walter Röhrl, who linked his profession to the Italian model, particularly when he gained the 1983 World Rally Championship on the wheel of the enduring rear-wheel drive Lancia Rally 037, outclassing his rivals of their all-wheel drive vehicles. Germany additionally boasts considered one of Europe’s historic Lancia Golf equipment, which has existed for 40 years and has 250 lively members. It would welcome the primary automobile in Lancia’s new period, with 25 sellers and 100 after-sales service factors.

A key position within the worldwide growth of the Italian model is performed by its new, environment friendly, and progressive distribution mannequin, with 50% of gross sales on-line and a specific variety of retailers with a transparent mission: uncompromising high quality. The brand new showrooms are designed for a European buyer base, the “progressive traditional influencers,” who search timeless magnificence, Italian spirit, and innovation, along with a cushty and nice expertise on board.


Size 4.08 m
Width 1.76 m
Top 1.44 m
Weight 1,584 kg
Expertise BEV
Section Premium B-segment hatchback
Energy unit Full-electric 115 kW/156 hp
Charging time DC: 24 minutes (20% to 80%)
Vitality consumption 14.3 to 14.6 kWh per 100 km
Vary as much as 403 km
Electrical motor torque 260 Nm

SOURCE: Stellantis


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